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1 marketing middleman
марк. = marketing intermediary -
2 marketing middleman
Реклама: маркетинговый посредник -
3 middleman
сущ.1)а) общ. посредник (лицо или организация, являющиеся связующим звеном между участниками переговоров, какой-л. сделки или какого-л. действия)Second, there’s the state Department of Transportation, which was supposed to act as a sort of middleman in negotiations between the town and the rail company. — Во-вторых, существует Государственное управление транспорта, которое, как предполагалось, должно было выступать в роли посредника в переговорах между городскими властями и железнодорожной компанией.
Syn:go-between, intermediaryб) торг. (торговый) посредник, комиссионер, агент (лицо, выступающее в качестве связующего звена между продавцом и покупателем; лицо, закупающее товары у производителя и перепродающее их розничным торговцам или конечным потребителям)The agent is a middleman who puts buyers and sellers into position for the conclusion of sales. — Агент — это посредник, который содействует покупателям и продавцам в заключении сделки купли-продажи.
media middlemen — посредник в сфере СМИ, рекламный посредник
М: [service\] middleman, middleman [of service\], middleman [for service\] — посредник [по услуге\]
Syn:See:2) эк. посредник* (крупный арендатор, сдающий небольшие участки субарендаторам)
* * *
посредник: посредник между продавцом и потребителем, берущий на себя за плату процесс сбыта или другие функции; = intermediary.* * *человек или организация, получающие прибыль в результате коммерческих операций, которые они проводят между производителем и потребителем -
4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 marketing intermediary
марк. маркетинговый посредник (лицо, помогающее компании в продвижении, сбыте и распространении ее товаров среди клиентуры; к маркетинговым посредникам относятся торговые посредники, фирмы-специалисты по организации товародвижения, агентства по оказанию маркетинговых услуг и кредитно-финансовые учреждения)Syn:See:* * *отдельный предприниматель или орга-низации, доводящие товары и услуги от производителя до потребителяАнгло-русский экономический словарь > marketing intermediary
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6 маркетинговый посредник
1) Economy: marketing mediator2) Advertising: marketing intermediary, marketing middlemanУниверсальный русско-английский словарь > маркетинговый посредник
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7 посредник
1. agentагент пользователя; пользовательский посредник — user agent
2. arbitrator3. fixer4. intermediate party5. intermediator6. medium7. middlemen8. moderator9. conciliator10. dealer11. go-between12. middleman13. negotiator14. stakeholder15. mediator; intermediary; middleman16. intermediary17. umpireСинонимический ряд:арбитр (сущ.) арбитр; третейский судья -
8 Absatzmärkte
Absatzmärkte
outlets, markets;
• neue Absatzmärkte new outlets;
• neue Absatzmärkte erschließen to open up new channels of trade;
• Absatzmathematik mathematics of marketing;
• Absatzmenge sales volume, quantity of sales, quantity sold;
• Absatzmentalität marketing mentality;
• Absatzmethoden distribution (marketing, sales, selling) methods;
• Absatzmittler functional middleman;
• Absatzmöglichkeit[en] sales (market) opportunity, market [potential], selling possibility, opening, potential market;
• mit sicheren Absatzmöglichkeiten certain to sell;
• beschränkte Absatzmöglichkeiten limited (narrow) market;
• Absatzmonopol sales monopoly;
• Absatznetz network of dealers;
• Absatznormung standardization in marketing;
• Absatzordnung marketing regulations;
• Absatzorganisation sales (selling) organization;
• Absatzorganisation für zukünftige Aufgaben anreichern to flesh out a marketing organization;
• Absatzplan distribution plan, sales projection;
• Absatzplanung marketing planning (mix, US);
• Kopfzerbrechen bei der Absatzplanung bekommen to run into marketing headaches;
• Absatzplanung betreiben to merchandise. -
9 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
10 intermediary
1. сущ.эк. посредник (лицо, действующее в качестве связующего звена между участниками сделки, переговоров и т. п.; напр., финансовый институт, который выступает связующим звеном между поставщиком фондов (вкладчиком) и пользователем фондов (заемщиком), страховой брокер, выступающий связующим звеном между страхователем и страховщиком, и т. п.)through intermediary of smb. — при посредничестве кого-л.
Auction companies provide a service by acting as an intermediary between buyers and sellers. — Аукционные компании служат посредником между покупателями и продавцами.
Syn:See:financial intermediary, fiscal intermediary, insurance intermediary, information intermediary, labour market intermediary, market intermediary, marketing intermediary, reinsurance intermediary COMBS: agent 1), broker, intermediation, disintermediation, intermediate2. прил.1) общ. промежуточный, переходный (находящийся между чем-л. и чем-л. по характеристикам, месту расположения, времени появления и т. п.)intermediary form between corporate capitalism and socialism — промежуточная форма между корпоративным капитализмом и социализмом
2) эк. посреднический (выступающий связующим звеном между чем-л.)Syn:intermediate 2.
* * *
посредник, агент, брокер: финансовое учреждение, выступающее посредником между поставщиками и потребителями финансовых ресурсов; лицо, уполномоченное на совершение операций за счет клиента; примерами таких посредников являются банки, взаимные фонды, страховые компании, сберегательные институты, брокерские фирмы, кредитные союзы и т. д.; = financial intermediary.* * *посредник; финансовый посредник. . Словарь экономических терминов . -
11 TMI
1) Компьютерная техника: To Much Information, Transition Migration And Implementation, Trigger To Midi Interface2) Американизм: Tedious Middleman Jargon3) Военный термин: technical manual index4) Юридический термин: Top My Injustice5) Сокращение: Three Meaningless Initials6) Университет: Technology Mediated Instruction7) Литература: ToastMasters International8) Фирменный знак: Trace Minerals Inc, Tyre Mall International9) Деловая лексика: Tactics Marketing Intelligence10) Образование: Trainable Mentally Impaired11) Автоматика: The Machinability Institute12) Химическое оружие: Three Mile Island13) Нефть и газ: compensating temperature input14) Фантастика Tin Machine I15) AMEX. Team, Inc. -
12 tmi
1) Компьютерная техника: To Much Information, Transition Migration And Implementation, Trigger To Midi Interface2) Американизм: Tedious Middleman Jargon3) Военный термин: technical manual index4) Юридический термин: Top My Injustice5) Сокращение: Three Meaningless Initials6) Университет: Technology Mediated Instruction7) Литература: ToastMasters International8) Фирменный знак: Trace Minerals Inc, Tyre Mall International9) Деловая лексика: Tactics Marketing Intelligence10) Образование: Trainable Mentally Impaired11) Автоматика: The Machinability Institute12) Химическое оружие: Three Mile Island13) Нефть и газ: compensating temperature input14) Фантастика Tin Machine I15) AMEX. Team, Inc. -
13 mediator
1. n посредник; примиритель2. n физиол. медиаторСинонимический ряд:1. arbitrator (noun) arbitrator; judge; moderator; negotiator; peacemaker2. go-between (noun) broker; entrepreneur; go-between; interagent; interceder; intercessor; intermediary; intermediate; intermediator; medium; middleman
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